Grafisch Ontwerp

Saisir l’ampleur

“Graphic design is the most ubiquitous of all the arts. It responds to needs at once personal and public, embraces concerns both economic and ergonomic, and is informed by many disciplines including art and architecture, philosophy and ethics, literature and language, science and politics and performances.

“Graphic design is everywhere, touching everything we do, everything we see, everything we buy: we see it on billboards and in bibles, on taxi receipts and on websites, on birth certificates and on gift certificates, on the folded instructions inside jars of aspirin and on the thick pages of children’s picture books.

“Graphic design is the boldly directional arrows on street signs and the blurred, frenetic typography on the title sequence to E.R. It is the bright green logo for the New York Jets and the monochromatic front page of The Wall Street Journal. It is hang tags in clothing stores, postage stamps and food packaging, fascist propaganda posters and brainless junk mail.

“Graphic design is complex combinations of words and pictures, numbercharts, photographs and illustrations that in order to succeed, demand the clear thinking of a particularly thoughtful individual who can orchestrate these elements so that they all add up to something distinctive, or useful, or playful, or surprising, or subversive, or somehow memorable.

Graphic design is a popular art and a practical art, an applied art and an ancient art. Simply put, it is the art of visualizing ideas.”

— Jessica Helfand

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… But as stated in Design Anarchy, graphic design also helps making filthy oil companies look “clean”, spaghetti sauce look like it’s been cooked by grandma and junky condos look hip.

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Je ne suis pas encore convaincue que j’ai fait un bon move en me procurant ce livre volumineux et plutôt coûteux. Ça peut sûrement en faire réfléchir quelques uns parcontre. Je terminerai ma lecture et en donnerai des nouvelles…

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Publié dans la catégorie Design, le 29 October 2006

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